Efimero is an inhouse project that was born in 2013 and dies in 2017. Efimero is a limited edition brand of t-shirts under the concept of slow or sustainable fashion. Twelve international artists interpret the concept of birth for the first collection,. Handmade with 100% organic cotton and with eco-friendly dyes, one by one supporting fair, sustainable trade and ethically made clothing. We developed the entire brand concept, as well as naming, graphic and online application and the entire communication strategy, which begins with one action: a pop-up store on Boulevard Rosa de Barcelona. www.efimeroforever.com
Efímero videoart presentation: To die is to live forever from efimeroforever on Vimeo.
Efímero 2013: 'Birth' Collection from efimeroforever on Vimeo.